Lighting of the Vines Launch Party Weekend 2025
Friday, November 28 and Saturday, 29 2025
4:00 PM to 7:00 PM at Bluemont Vineyard
Bring the Family to the 2025 Lighting of the Vines Launch Party Nights at Bluemont Vineyard! Scroll down to learn more about our most magical night of the year.
Click the pictures above to watch our recap Reel of Lighting of the Vines 2025!
What to Expect at The 2025 Lighting of the Vines: Launch Party
Be the first to experience the magic of the 2025 Lighting of the Vines as we kick off the holiday season at Bluemont Vineyard! Bring your family out to watch our vineyard light up with over 10,000 twinkling lights, creating a breathtaking view that will leave you in awe, and fill you with holiday spirit!
Special Guest: Santa Claus
This year, the magic gets even brighter — Santa Claus will be visiting Bluemont Vineyard! Families are invited to capture a festive holiday photo with Santa, making this an unforgettable night for children and kids-at-heart alike.
Event Schedule
The vineyard illumination will take place at 5:30 PM, offering the best views from our outdoor patio spaces. Cozy up and enjoy the glowing lights as you welcome the holiday season in Virginia’s beautiful Wine Country!
4:00 PM - The 951 Tasting Room re-opens for Lighting of the Vines: Launch Party Guests
4:30 PM - Santa Arrives
5:00 PM - First Performance
5:30 PM - Lighting of the Vines
6:00 PM - Second Performance
6:30 PM - Santa Send-Off
6:30 PM - Last call for food and beverages
7:00 PM - Property closes.
Family Friendly Fun
While you take in the dazzling display, warm up with hot chocolate or mulled wine (21+) or savor delicious bites from the Bluemont Vineyard Menu. We’ve crafted this experience to enthrall the entire family.
From meeting Santa and snapping a festive holiday photo to enjoying a festive holiday cookie crafting station, little ones will be immersed in the holiday magic!
Admission Info
Adults (21+)
$20.00 per guest. Includes one welcome beverage of white, red or winterberry sangria!Child + Teen Guests (Under 21)
$15.00 per guest. Includes a children's holiday cookie crafting station!
Seating & Amenities
Vista Wine Club Members
Enjoy exclusive access to the club deck, club lounge and veranda seating for prime views of the illuminated vines!
All Other Guests
Outdoor seating is available on a first-come, first-served basis!
What to Wear: Bundle Up for Frosty Mountain Winds!
As you prepare for freezing mountain temperatures, make sure to dress warmly and enjoy the festive atmosphere surrounded by holiday lights!
Black Friday and Small Business Saturday Deals
Make the most of Black Friday and Small Business Saturday at Bluemont Vineyard with 30% off mixed cases of select wines (12 bottles) on Friday, November 28th (Black Friday) and Saturday, November 29th (Small Business Saturday)!
Offer valid in the 951 Tasting Room only and cannot be combined with other promotions.
Lighting of the Vines FAQ
What time are the vines lit?
The lights will illuminate at 5:30 pm
What if I’m running late?
No need to worry or notify the office if you’re running late, we have plenty of seating! Guests will be seated upon arrival front to back.
Is there public transit available to take me home after the Lighting of the Vines?
This is a great question! The answer is NO - a wealth of gorgeous wine country comes with the total absence of buses, trains, Ubers and Lyfts! Make sure that you have secured reliable transportation before you arrive to Bluemont Vineyard for this year’s Lighting of the Vines: Launch Party Weekend!